Yesterday, Spotify confirmed the acquisition of the podcast hosting company Megaphone Spotify’s currently uses for podcasts hosting.
“we will soon make Streaming Ad Insertion available to podcast publishers on Megaphone, the first time this technology will be made available to third-parties. That means that podcast publishers will be able to offer more-valuable podcast audiences to advertisers based on confirmed ad impressions” said Spotify in the statement.
This deal will make Spotify’s ad insertion tech available for third-party podcast publishers who use Megaphone. Writing for Internet News Flash, Mason Pelt said,
“The Megaphone deal is likely to help small publishers, who are not in a good position to monetize podcasts. It all sounds a lot like the ad revenue splits that YouTube offers creators. The dynamics we’ve already seen between YouTubers, and YouTube are likely a glimpse into what will come to pass for pod casters and Spotify.”
Big news for creators!