NEW YORK, NY – December 8, 1999 — Reinforcing their commitment to serving the digital production marketplace in 2000, DCC Magazine’s sister publication POST, has announced a major online initiative highlighted by the launch of a dramatically redesigned Web site, POST Online. This will coincide with the launch of a new quarterly technology supplement, POST Tech Extra, an exciting product-oriented publication focusing on the technology and product innovations that are impacting the post production business. Both of these initiatives will be spearheaded by former DCC Editor Adam Remson, now the Director of Web Content and Editor of the Tech Extra Supplements for POST. As a result, Advanstar will cease publishing DCC magazine and will no longer update the DCC Web site.
POST’s new Web site, postmagazine.com, is scheduled to launch in the first quarter of 2000 and will take POST to a state-of-the-art position in online publishing. POST Online will make full use of audio, video, downloads and search engines to enhance the magazine’s incisive feature stories and news. The Web site will also provide the marketplace with interactive, freshly updated online versions of the highly regarded industry directories that are a POST Magazine trademark. POST Online is the product of a complete rethinking of the respective roles of magazines and Web sites and how they can best serve today’s digital post producer. The result will be a Web site that works interactively with the magazine to enhance its content.
POST’s new supplement, POST Tech Extra, focuses on the new technology and products that are shaping the future of our marketplace. Streaming media, direct-to-digital formats (DV, Fire Wire), networking and asset management systems, high performance rendering engines and motion capture technologies are among the developments driving dramatic change in our industry. And these developments have a crucial effect on the way that professionals working in video, animation, effects, and post studios create and deliver their content.
In announcing these new initiatives, Ken McGorry, POST’s Editorial Director, commented, “It’s an exciting time for this business and an exciting time for POST Magazine. I don’t have to tell anyone how fast this market is changing, but POST is committed to changing with it. We intend to serve the post and digital content creation market in ways they have never seen before. Through the combined punch of POST Magazine, the new Tech Extra Supplements and POST Online, post production professionals, video editors, and digital artists will have at their fingertips all the same information we have. This is the way to stay abreast of the trends, products and services our rapidly changing business has in store. And, we at POST are glad we can rely on Adam Remson’s energy and expertise in new technologies and the Internet as we move forward.”